If you are to write down your primary reason for blogging, what would it be?
I told myself when I started blogging in 2006 that 6 to 8 months from the time I started, I’ll be making plenty of money off my blog.
One, two, three years later, I wasn’t making a dime. I was vexed! 🙁
Everyone wants to blog because Linda Ikeji is making some money; because Omojuwa is travelling around, and influencing decisions.
The truth is none of these guys opted for money as the only reason they wanted to blog when they began.
Getting clear on why you want to do anything as a leader is important than how you want to get it done.
Knowing ‘why’ keeps you pumped up while doing it, and helps you measure how effective you’re doing what needs to be done.
I have found some reasons why people blog, which I’ll share with you shortly.
But before I go on, let me say thank you for reading my book “47 Common Mistakes Nigerian Bloggers Make.” (In case you haven’t yet, click here to get a copy)
I believe it has sparked a desire for more knowledge in you, which is why I wrote this.
4 Reasons Why You Want to Blog
- Marketing: Here your goal is to convert readers into buyers of a product or service you may have or want to promote.
- Business development: You already have a business, but you’re not getting traction. Nobody seems to know you exist. Getting on a blogging platform helps you promote your business beyond a locality and helps you showcase your expertise. This may be the reason why you want to blog.
- Community building: Nairaland is the largest existing forum in Nigeria right now because it was built primarily for community building. What happens here is a site where you interact with others of the same interest and get real life responses.
- Next, I’ll tell you in the paragraphs that follow.
If your reason for blogging is just to make money, or, just to belong (I want to blog), you’ll be frustrated sooner than you might have thought. There is so much more than that.
A bigger reason for wanting to blog (#4 particularly) is: TO HELP PEOPLE. And this is where the money is, really. Here, you are focused on pushing out content, resources and materials that help people get a particular thing done. Here also is where you develop your unique expertise, your unique voice, your individual blogging pattern, etc.
If you help somebody find what they are looking for in life, you will never be stranded when you are looking for yours. Somebody will help you find it. That’s a natural law of life.
My reasons may limit you but I believe you have an idea.
Find your own reason why you blog. And do that early enough as it is what will guarantee your success.
Really, if you are to write down your primary reason for blogging, what would it be? Share your answer with me in the comment box below.