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What A #Podcast Really Is

Like any new concept, when introducing it to people, you get a number of questions in return.

Here is one of those I’ve been getting since November last year:

What is a podcast really, and what does it entail?

I find it amazing how many people I run into around here in Nigeria that have never heard of podcast and have no idea what I’m talking about 🙂

Well, it’s a HUGE wealth of information people are missing, and most of which is available for free… in very specific niches and topics.

One of the simplest definitions I’ve found, however, is by a guy, and sadly I can’t even remember his name right now.

He said, “A Podcast is an audio file you create in .mp3 format, which contains your own radio show or any audio you wish others to have, that you upload along with an RSS (Really Simple Syndication) file to a server (your website for instance)… That your intended listeners download using one of several programs that have been created to retrieve your audio file automatically… So they can listen to it at their convenience on their own smartphone or .mp3 player.”

Seth Riley, one of my buddy says, “Podcasting is the modern marketer’s best friend.”

It’s like having your very own radio or TV show with listeners and viewers all over the world.

The unique thing about podcasts is you don’t need a radio and you don’t have to listen to it on your computer.

It has gone mobile with the help of apps available on smartphones.

The beauty of a podcast is that you can listen to what you want, when you want, where you want.

Since anyone can download them to their iPod, iPhone or your .mp3 player you’re able to take and share your podcasts to the farthest corners of the planet.

There’s never been an opportunity that is this accessible to so many people.

Imagine you are a therapist. You record your podcast and send it out. Instantly, it is downloaded to your coaching client’s iPod or iPhone or podcast player.

They listen to your therapy tips and then call you to book a session.

Do you really think anything you write on your blog, email, website, Twitter, Facebook, etc. can match the enthusiasm that runs through your VOICE?

Of course, it can’t.

But before now, you had no choice.

All the auditory learners in the world, all 38% of us, were forced to read. Well, no more!

This is why I’m inviting you to join me and 20 others reach more people with our businesses at One Day Podcast Launch Workshop, here in Lagos, Nigeria.

By the end of that day, your podcast will be up online. My goal is to flatten the learning curve so you can take in all there is and get started in a single day.

You want this?

Yes, sign me up here: http://audacity2lead.com/1DayPL

1 thought on “What A #Podcast Really Is”

  1. Hi Dayo,

    The passion you feel for the art of Podcasting is clear and visibly felt…as I read your content, I become interested in the model of reaching out that I’m convinced I need to give it a try…

    As you once said, the time to start a podcast is now…or never. Accordingly, the next voice you’ll be listening to online may be mine!

    I appreciate the sustained inspiration…

    Enjoy the day!

    Always,
    Akaahan Terungwa

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