9 Business Archetypes: How to Choose a Business Model to Jumpstart Your Online Business

A business model is simply how a business is setup to make money. A business archetype is how the business owner operates. Diapers.com, setup as an ecommerce store, that only sells baby diapers. It will be normal to say it won’t sell, but the advantage the company had was linked to birthrate, which increase at a steady…